Offer a Yearly Discounted Basic Plan
I have been a customer since 2014, and am now living overseas full time, so I will likely have this address for a few more decades. My average volume is 2-3 pieces of mail per month and will continue to reduce over time.
The service is great but at $180 per year, it's still fairly hefty. It would be great if there was a one-year or multi-year pricing option that offered a significant discount.